Toys

Don't be dragon your heels - take flight! Add a dash of saffron to your satchel with the Little Dragon Bag Charm! This curly furred dragon has tiny...

Just the gift for the wizard in your life! The Lavender Dragon Bag Charm brings a pop of soft purple to any backpack; neatly attached with a silver...

Skip to the beat! Wherever you go, wear your heart on your bag! The Amuseable Heart Bag Charm is a gorgeous pop of berry red with dark-chocolate co...

Rosy fur and tiny roars! The Rose Dragon Bag Charm brings a blush of magic to your everyday dashes. With a silver claw clip and Jellycat tag, bloss...

When you've got to fly, take a dragon! Whatever the weather, the Snow Dragon Bag Charm will be there for you. This loveable dragon is snowball-soft...

Step into a fairytale. Take a little good fortune wherever you go, with the Golden Dragon Bag Charm. This cosy dragon has golden fur, sparkly jerse...

Wear your heart on your shoulder! Every day can be Valentine's with Amuseable Heart Bag! This huggable heart has soft scarlet fur and plenty of roo...

A dreamy gift for dreamers. Bashful Pegasus is full of gentle magic, with dusky lilac fur, a cream suedette muzzle and padded wings with neat stitc...

Why hoard treasure when you're already golden? Don't underestimate Little Dragon – this bright spark is pretty fierce! With curly saffron fur, padd...

Sweet baby dragon! Bold and bright in chilli red fur, Darvin Dragon is a mythical marvel. With a cosy turmeric nose and tummy, fluted wings with em...

Royal ribbits for all! Fabian Frog Prince sits frog-legged and wide smiling! With short two-tone fur in green and beige, a piping mouth and bobbly ...

Wake me up when it's time to roar! Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ear...

Time to celebrate! Eye-catching Festival Dragon is here to make a statement. A scarlet dragon with exquisite golden accents, from tummy to tail tip...

This little patch pup is doggone irresistible. Silky-soft and lovingly loyal, Bashful Black & Cream Puppy wants to play all day! His smudgy bla...

Hee hee hee! I mean, ho ho ho...Christmas Grizzo is cosied up in a knitted red scarf and stitched down pompom hat. With a fluffy cream coat, green ...

For little cubs, from buggy to cot. Is that tiger holding a snowdrift? No, it's the Bashful Snow Tiger Soother! This little big cat has grey-and-cr...

Winning the space race! Amuseable Moon Bag is a cosmic way to carry your astro-essentials! Our lunar lovely has a crescent curve and fuzzy craters ...

For cosy breaks and dreamy bedtimes Amuseable Hot Chocolate is a comforting mug of softness. With scarlet fur, embroidered stars and kicking cord b...

Luna's over the moon to meet you! Bashful Luxe Bunny Luna is the dreamiest snow angel. This cloud-soft bunny has snow white fur, marshmallow paws a...

Luna's over the moon to meet you! Bashful Luxe Bunny Luna is the dreamiest snow angel. This cloud-soft bunny has snow white fur, marshmallow paws a...

Good for rocking around! Amuseable Nordic Spruce Christmas Tree has a jazzy hairdo in two-tone stripes! A funky alternative festive tree in a textu...

Bringing gentle charm and Christmas vibes! The Bashful Christmas Bunny Decoration is a praline coloured bunny with a berry velour hat with cream tr...

Dreams of greens. Cuddlebud Bernard Bunny is rumpled, dreamy and just the companion for peaceful dreams. This lazy grey bunny has a flopsy pose, em...

Where did Otto go? In Otto's Snowy Christmas, we join our favourite dachshund as he heads out into the snow! Otto's legs are a little too little, s...

A rough-and-tumble tale to share! The Playful Polar Bears are three good friends full of roly-poly fun. But their antics are too rowdy for some – h...

Full of snowy cheer! Festive Folly Snowman is marshmallow-soft in gentle cream fur. This playful tree pal has a tartan bow-tie, stitched coal butto...

Waddle you ask for this Christmas? Festive Folly Penguin is a blue-grey charmer, with a buttercream tummy and tiny flippers. This chilly pal has or...

A tree on a tree? There's no rule against it! Festive Folly Christmas Tree is gorgeously petite with layers of scalloped fronds. Wearing a stitch s...

A pinch of spice and a whole rack of style! Jolly Gingerbread Fred may have hopped straight out of the tin, but this guy's always looking smart! In...

Make way for Ruby! Jolly Gingerbread Ruby can't wait for Christmas! She's all glammed up in a stitched icing dress and her cosy fur is baked to per...

Make way for Ruby! Jolly Gingerbread Ruby can't wait for Christmas! She's all glammed up in a stitched icing dress and her cosy fur is baked to per...

A thank-you gift for a cosmic friend! Amuseable Cream Star has fallen down, but at least they've had a soft landing! This bright-eyed star has heav...

We woof you a Merry Christmas! Winter Warmer Pippa Black Labrador is so excited for the winter season! This floppy-eared pup has hazel eyes, a fetc...

Finding a way to shine! Alexis Anglerfish is wonderfully characterful in terracotta fur. Alexis comes from the deepest ocean – that's why they carr...

Someone's having a ball! Who's this on the Christmas tree? It must be Amuseable Bauble! This jolly ball has cream and cranberry segments, with a st...

Likes hiding under the tree. The best part of any gift is always the wrapping! Amuseable Present is a soft golden box with cranberry ribbon edged w...

Oh, it's just a little something...Festive Folly Present is all wrapped up and ready to impress – on the Christmas tree, that is! This scarlet gift...

Amore Corgi is chunky and rumpled, with butterscotch fur, cream bib and ears, and an inkdrop suedette nose. A fine companion for afternoon naps, th...

Trust the Amuseable Coffee-To-Go Bag Charm to perk up gloomy mornings. With biscotti fur, a frothy cream lid, a chunky cord holder and toffee cord ...

Bodacious Beak Toucan takes the prize for the biggest bill in the rainforest! This dazzling bird has immaculate fur in tangerine, cream and liquori...

Loves taking pictures with tourists. No, really! Nessie Nessa is no longer shy, and is popping up out of the loch for hugs! This grass-green monste...

Royally round with a splendid soft crown, it's Fabulous Fruit Pomegranate! This stretchy-soft fruit has rich maroon fur, a cosy cream face and text...

Amuseable Happy Boiled Egg Bag is one chipper champ! Smiley and sunny, with a strong mustard strap, soft white fur and a gorgeous golden yolk, this...

A quirky treat with summery vibes, Amuseable Bubble Tea's here! This beigey cup has a fluffy cream lid, a tall suedey straw and dark-chocolate boot...

Wherever you’re going, you can bet the Betty Corgi Bag Charm is coming along for the ride! This caramel charm is golden-brown with vanilla ears, br...

The If I were a Zebra Board Book has a tale and a tail! (And lots of stripes, of course.) This sturdy board book has textured panels and plenty of ...

What would it be like to have spines and paws? The If I Were A Hedgehog Board Book invites little ones to think and imagine. With tough board pages...

If you thought the ocean was quiet, you haven't met Lois Lionfish. A riot of peach and coral fur, with wild flared fins and stunning stitch detail,...